VC_ON
digital platform
for the contemporary art fair


2020

First and foremost
vc_on platform is a magazine about
Central and Eastern European art and culture
and an online art marketplace of viennacontemporary.

vc_on enabled
viennacontemporary to become the first of the leading international art fairs to offer an online purchase
feature for the works of contemporary art
with an option to negotiate the price.
Why vc_on?
  • Guarantee accessibility during the pandemic
    to the regular audience of viennacontemporary
  • Attract a new audience
    engage 25-35 years old collectors who already have the purchasing power and are interested in the art market, but have not yet made purchases at the fair
  • Simplify the communication
    between gallery owners and art collectors
  • Add an online-purchase option
    for the works of contemporary art
Languages: Endlish and German.
About the fair
International contemporary art fair. Since 2015, it takes place annually in in Vienna, Austria. It focuses on Central and Eastern European art and presents various galleries - from young and promising ones to the 'blue chips'.

viennacontemporary 2020 is the art fair's sixth edition held in Viennese Marx Halle.
In 2020 it united 66 galleries from 16 countries. For the first time, athere were galleries that could not come personally to the fair among the participants.
- viennacontemporary 2020 was held
September 24-27, 2020

- online art fair was accessible
September 24 - October 27, 2020
VC_ON PLATFORM
Online magazine that explores art, culture, design, architecture and lifestyle
in Central and Eastern European cities.
ONLINE MARKETPLACE FOR CONTEMPORARY ART
Key features
Profiles
Separate profiles for each artwork, artist, gallery and public event
Favourites
Saving artworks you like
Online purchase
Artwork purchase directly
on the platform
Personal account
Access to the personal account
for all registered users
Chat
Online communication
with gallery representatives
Negotiation
Interface for changing an artwork price during the conversation between the collector and the gallery owner
Changing an artwork status
For sale → Reserved → Sold
Calendar
Announcements of the art fair public programme with the possibility to register for participation in events
Mobile version
Adaptive design for leading
mobile browsers
LEVEL UP
Unique functional advantages
World leaders Art Basel and Frieze that canceled their physical fairs in 2020 but opened them online (Online Viewing Rooms), did not provide an online purchase oportunity. Collectors could only agree on the purchase by sending an email to the gallery via the website.
OUTCOMES
Statistics
66 galleries
created their profiles
on the platform
780 artworks
were published on vc_on
2 million views
provided by a PR campaign in social networks
> 30 000
website visitors
1 500
registered users
More than just numbers
Transparency
On vc_on, many galleries publicly showed artworks prices for the first time and connected online transactions
Improving the management
Development of tools
for controlling sales volume
New audience, new opportunities
Attracting novice collectors and providing additional opportunities for young artists with specially designed 'Z-series' section
with works below 3000 euros
Convenience and mobility
81.6% of users visited the platform from mobile devices. Single platform for both online visitors and those who are physically present at the fair