MY TRETYAKOV
Joint project with
the Tretyakov Gallery
and MIR Payment System
2021
the Tretyakov Gallery
and MIR Payment System
2021
WHAT IS
'MY TRETYAKOV'
'MY TRETYAKOV'
Digital project that offers a new convenient interaction format between users and the museum. Here, the largest collection of Russian art is becoming closer than it seems. Any project participant can influence its content and contribute to its preservation and online popularization. The support provided to the museum within 'My Tretyakov' helps its development in tough pandemic times.
PROJECT ESSENCE
Each participant, becoming a donor or patron of a masterpiece from the Tretyakov Gallery collection,
contributes to its digitization and 'reveals' it to the whole world.
Users can gather their own virtual art collections and select the next masterpiece added to the Gallery's collection.
Language: Russian
English version is in progress
English version is in progress
HOW DOES IT WORK
There are three participating options:
Donor, Patron and Connoisseur with MIR card.
Donor, Patron and Connoisseur with MIR card.
DONOR
Donates any amount
from 100 rubles
from 100 rubles
Previously unpublished masterpiece from the collection reveals in the project's Virtual Gallery
This artwork gets to the user's Personal Gallery as an achievement
Moreover,
You can sign up for monthly donations
and reveal new masterpieces for the world every month
You can sign up for monthly donations
and reveal new masterpieces for the world every month
PATRON
Selects a favourite masterpiece in the Virtual Gallery that has already been revealed by donors
Donates any amount
from 5,000 rubles
from 5,000 rubles
Becomes a patron of this artwork. Now all users will see one's name next to it
Moreover,
You can always become a patron anonymously or gift a patronage to a friend
You can always become a patron anonymously or gift a patronage to a friend
CONNOISSEUR
WITH MIR CAR
WITH MIR CAR
Registers a MIR card
in the profile
in the profile
Makes daily purchases with this MIR card in any stores for a total amount of
10,000 rubles each month
10,000 rubles each month
Adds to the Personal Gallery masterpieces of the MIR virtual collection without any additional expenses
Moreover,
When making purchases with the Mir card in the total amount of 30,000 rubles
per month, the user gets and opportunity to win an artwork patronage and become
a patron completely free of charge
When making purchases with the Mir card in the total amount of 30,000 rubles
per month, the user gets and opportunity to win an artwork patronage and become
a patron completely free of charge
Participants can reshape the collection of the Tretyakov Gallery
Once a year, they get an opportunity to take part in a vote and decide which artwork will be added to the collection.
Once a year, they get an opportunity to take part in a vote and decide which artwork will be added to the collection.
VOTING
Once a year, the Gallery announces the voting on the project's website
Users choose among the proposed artworks which they would like to see in the Tretyakov Gallery halls
Among the three works that received the highest number of user votes, the Gallery expert council chooses one that will be added
to its collection
to its collection
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