Innovation Award 2021

In 2021 Immaterial Future association was calling for innovative solutions that make culture the driver of humanity's growth. The winner received a €50,000 non-equity funding.
We received
165 submissions from 52 countries
— an amazing array of innovative approaches to solve the cultural world’s most pressing challenges, with a particular focus on widening access to culture and providing fair revenue models for creators.
Jury members selected six teams that competed for the prize:

On September 4, six finalists came to Vienna for the Final Event where 6 jury members chose the winner.

The winner
Roots Studio works with indigenous and minority artists globally to digitize their unique and endangered heritage arts into the $32 billion fashion, interior decor, and stationery markets. Roots Studio’s model enables artists to move upward from "craft laborers" to visual designers through sustained royalties that financially support their livelihoods, communities, and traditions.