Elena Peytchinska (University of Applied Arts Vienna, Austria)
Thomas Ballhausen (University Mozarteum Salzburg, Austria)
Cristine Legare – Professor of Psychology and Director, Center for Applied Cognitive Science, The University of Texas at Austin. Legare is a developmental and cultural psychologist whose research focuses on how ritual, imitation, and belief shape cognitive development and cultural transmission.
Vincenzo Russo – Professor of Consumer Psychology and Neuromarketing, IULM University, Milan; Director, Behaviour & Brain Lab Russo leads research into emotional and cognitive responses to digital cultural experiences using EEG, eye-tracking, and physiological measures.
Luiza Guerreiro – Co-founder, Truth and Tales (Brazil) Guerreiro develops story-based digital experiences for children rooted in narrative psychology, ritual pedagogy, and emotional intelligence.
Abol Froushan – Co-founder, RIZOM Abol brings a symbolic systems architecture lens, focusing on recursive metaphor and mood-based frameworks for emotional coherence and identity reflection.
Marianne Magnin – Founder, TCAF; Co-founder, RIZOM Marianne contributes field-based research and participatory design methodologies focused on cultural meaning-making and collective symbolic practice.
Marco Cappellini – CEO, ArtCentrica (Roundtable discussant role) Marco bridges digital heritage, immersive art interfaces, and symbolic narrative experimentation, complementing the technical and empirical perspectives of other participants.
Dr. Liselore Tissen, Lecturer & Researcher, Leiden University (The Netherlands)
Anna Shvets, An art manager, producer of international art projects, independent curator and art business strategist with hundreds of art projects across the world over the last 20 years. Anna is CEO of TAtchers’ Art Management. She regularly contributes to art and business publications, lectures and conducts research spanning contemporary art theory, interdisciplinarity and the intersection of art and digital technologies.
Evgeny Merman, A multimedia artist, painter, and art professor based in Tel Aviv. With over 25 years of experience in the arts, including numerous exhibitions, art residencies, teaching, and educational work, He studied at the School of Visual Arts (SVA) and lived in New York and Hong Kong before relocating to Israel, where he continues to develop his artistic practice. He’s had solo exhibitions inTel Aviv, Jerusalem, Kyiv, MusemLV, Riga and Museum and Center of Contemporary Art, Ticino, Switzerland.In 2019 he won 1st Prize at 33th Kyoto Art Biennale, International Juried Exhibition of Art. Japan.
Saint Denis, A pioneering new media artist and co-founder of SAINT D Studio. His practice explores the creative potential of AI and VR through immersive installations and audiovisual performances. Blending technology and art, his works challenge traditional ideas of imagination and authorship. In 2023, he joined the International Academy of Digital Arts and Sciences (IADAS). His work has received international acclaim, including an Emmy nomination, a Webby Award, and Red Dot: Best of the Best. Saint Denis has presented at TEDxBrussels, SXSW, New Images Festival, Venice Film Festival, and Cannes. Based in France, he continues to explore how emerging tools reshape artistic expression.
METHODOLOGICAL FRAMEWORKS FOR EXPLORING AI IN ART PRACTICE AND LEGACY PRESERVATION
We see a lot of hype around AI, especially in the arts; some see it as a threat, while others find exciting opportunities. We aim to cut through the noise by examining this phenomenon from cultural, technological, anthropological, and philosophical viewpoints. Noticing that art, philosophy, and technology are central themes of the REACT conference, we are enthusiastic about the opportunity to participate and contribute our insights and experiences. We are confident that the panel we propose will be of strong interest to the international cultural community working with artificial intelligence. The three presentations will offer diverse approaches to researching AI in contemporary art practice and heritage preservation, as seen through the lenses of an ArtTech researcher, Anna Shvets, an artist working with traditional media, a painter, Evgeny Merman, and an artist, working with new media, digital artist, Saint Denis. We all represent the AI HOKUSAI ArtTech Research project. AI Hokusai – a radical research and residency initiative which combines the revolutionary pedagogical methods of a Japanese master with cutting-edge tech to explore how AI shapes the future of creativity. The project was inspired by Katsushika Hokusai, renowned for the iconic Wave painting and his algorithmic approach to art education. Our goal is to explore new horizons by blending modern artistic practices with AI, and raising questions about ethics and the role of artists in a society undergoing technological change. In our research, using various methodologies and formats, we examine how AI technology practically supports the contemporary art community and helps preserve the legacy of long-gone masters. We investigate what copyright nuances of AI use by artists need to be considered in individual artistic practices and for society as a whole. Throughout our research, we also observe this technology from the perspectives of accessibility, legal framework, and responsible use. During its year of existence, AI HOKUSAI has reached important milestones. In 2024, we launched an open call for artists to train neural networks based on Hokusai's legacy — followed by another open call for the online residency/laboratory. Eight artists, selected from 400 applicants from 60 countries and working across various media, were chosen to participate. Participants (including Saint Denis, one of the panel speakers) worked with AI text-to-image and video tools, generative sound and motion systems, and hybrid data structures to reinterpret Hokusai’s legacy. Outputs ranged from algorithmic photography to digital performance, data-driven installations, and immersive audiovisual worlds. These works were integrated into a 25 km² virtual environment AI HOKUSAI: Legacy encoded - https://www.aihokusai.art/vr-space. Developed over several months by a global team of curators, artists, researchers and technologists, the exhibition marks the culmination of a hybrid research initiative and experimental online residency. The result is a fully immersive digital experience that brings together tradition and innovation across platforms — accessible via computer, tablet, smartphone or VR headset.
Research and Educational Advancements in Culture and Technology 20-21 October 2025